One of the rules of branding is to be the first in the mind. We always tend to remember the first important event – eg the first man on the moon (do you even remember who was second!?!?), the first person to fly across the atlantic, even your first kiss.. right?

Or just think about what people say about how important first impressions are..

So given this, why would Obama accept as his first major appearance as a presidential candidate with McClain to be in front of a group of christians most likely opposed to his views and asking questions which won’t paint him in a positive light?

No wonder there’s some negative publicity coming for Obama since!

Why make an uphill battle when it isn’t necesary?