Jordan Finger from Ardis Health
PPC, adserver, international, media buying, traffic
This interview is with Jordan Finger of Ardis Health, which is an online product-marketing company. Because his company sells a physical product, Jordan has to manage more back-office logistics than many of you. He's also had more international success (in the UK) than anyone I have heard of so far. Ardis Health does a lot of media buying to drive traffic. Also in the interview, Jordan highlights the importance of copy for developing high converting offers.Full Interview »
This interview is with Mark Kahn of TRAFFIQ.com, which is a marketplace for branded traffic inventory a bit like eBay. Publishers put their inventory on it, and media buyers can buy it. Traffiq is an unusual company for our interviews since it’s raised quite a bit of VC capital. But they have a good model so it’s worth reading about. Mark talks about TRAFFIQ’s platform and inventory, and he shares how the level of information a seller provides can dramatically increase CPM prices.
Aaron Broder is the co-founder of Gorilla Nation. He's working with some sites which do considerable volume, and spends his time putting together branding deals. He has combined his expertise and family background in entertainment to create an online ad rep company for Web publishers. Aaron shares how Gorilla Nation started, how it found its niche with mid-tail sites, and how it plans to grow internationally. Many of us are direct response focused; it’s about time we learned a little about the branding side of things; there's a lot higher CPM's in it.
Drew Curtis, the owner of Fark.com, generates 1.5M – 2M page views per day out of his house, all via public relations. I asked Drew a lot about how he monetizes Fark, and he gave some pretty interesting answers.
This interview is with Frank Addante from The Rubicon Project. Frank has started multiple successful companies; one was funded by Sequoia. Some key points of the interview: Find out about the most exciting vision for online advertising I have seen this year. Discover how the Rubicon Project aims to remove most of the friction from online advertising. Learn how publishers will be able to automatically earn the highest ECPM without having to manually test thousands of CPA offers.
This interview is with Roy De Souza, the CEO of Zedo, the Adserving company. Roy serves almost 1 billion ad impressions every day, so what he has to say is very interesting. Some key points of the interview: Learn how a new form of behavioural targeting is getting 500% - 1000% higher conversion rates. Learn why Google’s traffic is decreasing. Find out why MySpace could become more profitable than Google.
