Aaron Broder from Gorilla Nation
adserver, behavioral targeting, brokering, media buying, monetization, traffic
Aaron Broder is the co-founder of Gorilla Nation. He's working with some sites which do considerable volume, and spends his time putting together branding deals. He has combined his expertise and family background in entertainment to create an online ad rep company for Web publishers. Aaron shares how Gorilla Nation started, how it found its niche with mid-tail sites, and how it plans to grow internationally. Many of us are direct response focused; it’s about time we learned a little about the branding side of things; there's a lot higher CPM's in it.Full Interview »
I have tracked Ian Clarke for several years now and was very excited to have the opportunity to interview him. He founded FreeNet, a p2p network that enables people living in non-free countries (like China, Cuba, etc) to get secure access to the Internet. He has helped the Skype guys with their latest project Joost, co-founded Revver and is now running his own startup called Thoof. Thoof is a generic targeting engine designed to accurately provide predictions about users like Amazon's "customers also bought" page. That in itself is nothing new, but Thoof is designed around providing accurate targeting for very small datasets. Ian's technology can be applied in a many areas online including behavioural targeting and personalization.
This interview is with Frank Addante from The Rubicon Project. Frank has started multiple successful companies; one was funded by Sequoia. Some key points of the interview: Find out about the most exciting vision for online advertising I have seen this year. Discover how the Rubicon Project aims to remove most of the friction from online advertising. Learn how publishers will be able to automatically earn the highest ECPM without having to manually test thousands of CPA offers.
Larry Organ of ConsumerBase is incredibly interesting to talk with because he understands better than just about anyone else how data can be used effectively. It’s a tricky area with lots of privacy and legal implications, but is extremely powerful and is becoming the basis for many types of targeting online, including behavioural targeting. Some key points of the interview: Learn from an expert in offline/online data sales. Find out how this company uses direct response marketing to work with blue chip customers. Discover how cell phone advertising can be legally done.
This interview is with Roy De Souza, the CEO of Zedo, the Adserving company. Roy serves almost 1 billion ad impressions every day, so what he has to say is very interesting. Some key points of the interview: Learn how a new form of behavioural targeting is getting 500% - 1000% higher conversion rates. Learn why Google’s traffic is decreasing. Find out why MySpace could become more profitable than Google.
