Mark Kahn from TRAFFIQ Inc
adserver, branding, brokering, media buying, monetization, traffic, venture capital
This interview is with Mark Kahn of TRAFFIQ.com, which is a marketplace for branded traffic inventory a bit like eBay. Publishers put their inventory on it, and media buyers can buy it. Traffiq is an unusual company for our interviews since it’s raised quite a bit of VC capital. But they have a good model so it’s worth reading about. Mark talks about TRAFFIQ’s platform and inventory, and he shares how the level of information a seller provides can dramatically increase CPM prices.Full Interview »
Aaron Broder is the co-founder of Gorilla Nation. He's working with some sites which do considerable volume, and spends his time putting together branding deals. He has combined his expertise and family background in entertainment to create an online ad rep company for Web publishers. Aaron shares how Gorilla Nation started, how it found its niche with mid-tail sites, and how it plans to grow internationally. Many of us are direct response focused; it’s about time we learned a little about the branding side of things; there's a lot higher CPM's in it.
This interview is with Frank Addante from The Rubicon Project. Frank has started multiple successful companies; one was funded by Sequoia. Some key points of the interview: Find out about the most exciting vision for online advertising I have seen this year. Discover how the Rubicon Project aims to remove most of the friction from online advertising. Learn how publishers will be able to automatically earn the highest ECPM without having to manually test thousands of CPA offers.
This interview is with Brian Littleton from ShareaSale. Some key points of the interview: Learn how a company is using affiliate marketing to monetize the “long tail” of traffic. Find out how offers can be made to last for years without modification. Discover how ShareaSale is monetizing Facebook viral traffic.
Larry Organ of ConsumerBase is incredibly interesting to talk with because he understands better than just about anyone else how data can be used effectively. It’s a tricky area with lots of privacy and legal implications, but is extremely powerful and is becoming the basis for many types of targeting online, including behavioural targeting. Some key points of the interview: Learn from an expert in offline/online data sales. Find out how this company uses direct response marketing to work with blue chip customers. Discover how cell phone advertising can be legally done.
This interview is with Jeff & Ryan Gardner from AdCafe. These guys are some of the top advertising brokers in Utah. They’re also identical twins! Some key points of the interview: Hear from some of the top advertising brokers in the industry. Learn how they get traffic that generates 20,000+ sales per month. Find out how you can drive more traffic to your site.
