Barry Judge from Best Buy
$1bcompany, branding, community, customer service, management
Have you ever wondered how the fortune 500 use direct response marketing? This week's interview is with the Chief Marketing Officer of Best Buy, Barry Judge (Fortune 500 rank: 72). Barry has a $500M annual advertising spend at his disposal. Most of their marketing online is direct response driven. But one of the really interesting things from the call was learning how they track and analyze everything within each store to find out what performs best - and everything is tracked back to overall demographics via your rewards card. Its working, since Best Buy is bringing in $35 billion annual revenue.Full Interview »
Matt Moog was previously the CEO of CoolSavings and before that did presentations with Bill Gates at Microsoft. Matt talks about his time at CoolSavings (the original coupon site on the web), which included taking the company public and then back to being private. He also talks about how Viewpoints is creating a modern version of epinions, and which could become an amazing lead generation platform for advertisers, offering hot transfer leads from customers who are ready to buy. He's doing this while providing a lot of value to consumers. He's finding a way to generate leads which should generate a lot of loyalty from consumers.
