Hamlet Batista from RankSense
PPC, SEO, international, optimization
Hamlet Batista is the best SEO I've ever met. He cut his teeth by being at the top of Google for keywords like Viagra and Phentermine. You can't always tell who is good and who isn't in SEO. But I saw Hamlet on the front page of Google for the keyword Phentermine for at least 6 months. Hamlet has spent quite a bit of time in some controversial areas of the Internet and I present it without comment. It's rare someone like Hamlet speaks so directly about what he has done. Since that time Hamlet has evolved from being an affiliate to being a merchant to creating software, called RankSense, which helps people do their own SEO.Full Interview »
This interview is with Jordan Finger of Ardis Health, which is an online product-marketing company. Because his company sells a physical product, Jordan has to manage more back-office logistics than many of you. He's also had more international success (in the UK) than anyone I have heard of so far. Ardis Health does a lot of media buying to drive traffic. Also in the interview, Jordan highlights the importance of copy for developing high converting offers.
