Hamlet Batista from RankSense
PPC, SEO, international, optimization
Hamlet Batista is the best SEO I've ever met. He cut his teeth by being at the top of Google for keywords like Viagra and Phentermine. You can't always tell who is good and who isn't in SEO. But I saw Hamlet on the front page of Google for the keyword Phentermine for at least 6 months. Hamlet has spent quite a bit of time in some controversial areas of the Internet and I present it without comment. It's rare someone like Hamlet speaks so directly about what he has done. Since that time Hamlet has evolved from being an affiliate to being a merchant to creating software, called RankSense, which helps people do their own SEO.Full Interview »
Matt Wise is the CEO of Q Interactive, and a really nice guy. But you're here for interviews, and so Q Interactive's interview is a good one – they actually started out as a coupons company (Cool Savings) and in the last few years completely reworked their direction to be a lead generation company. I think it’s yet another clear indicator that lead generation is one of the most powerful business models on the internet – many companies have reworked their business model in this same direction. We talk about the different methods of driving leads, what signifies "permission" and some sophisticated techniques to improve lead quality.
This interview is with Brian Kurtz from Boardroom. Brian has been around direct response marketing longer than most people, and his company has been highly successful at it. Some key points of the interview: Hear from one of the leaders of a $100M offline direct marketing company. Learn how Boardroom uses its newsletter to create highly profitable backend products. Discover how Boardroom tests and optimizes its copy to improve performance.
This interview is with Jeff & Ryan Gardner from AdCafe. These guys are some of the top advertising brokers in Utah. They’re also identical twins! Some key points of the interview: Hear from some of the top advertising brokers in the industry. Learn how they get traffic that generates 20,000+ sales per month. Find out how you can drive more traffic to your site.
This interview, which is a great one, is with Joe Sugarman, the man behind BluBlocker sunglasses, one of the top infomercials during the 1980's. TV media is bought just the same as Internet media, so this is extremely relevant to today. Hear how BluBlockers got started. Find out how Joe regularly made 300,000 sales/month and 250,000 sales in one day! Get some advice on moving a successful Internet offer to TV.
