Brad Geddes from bg Theory
PPC, SEO, traffic
Brad Geddes, who used to be with Local Launch, is the smartest guy I know when it comes to pay per click marketing. Brad has managed campaigns with so many keywords in them that they have 6 adwords accounts linked together - we're talking 2.3 MILLION keywords! He's also managed to generate consistently 18% clickthroughs from some of his campaigns. There are so many guys out there teaching and running pay per click programs. But Brad is among the best, and he's been doing a bunch of training for Google in adwords as well. He was known on webmaster world as ewhisper for many years.Full Interview »
Hamlet Batista is the best SEO I've ever met. He cut his teeth by being at the top of Google for keywords like Viagra and Phentermine. You can't always tell who is good and who isn't in SEO. But I saw Hamlet on the front page of Google for the keyword Phentermine for at least 6 months. Hamlet has spent quite a bit of time in some controversial areas of the Internet and I present it without comment. It's rare someone like Hamlet speaks so directly about what he has done. Since that time Hamlet has evolved from being an affiliate to being a merchant to creating software, called RankSense, which helps people do their own SEO.
This interview is with Jordan Finger of Ardis Health, which is an online product-marketing company. Because his company sells a physical product, Jordan has to manage more back-office logistics than many of you. He's also had more international success (in the UK) than anyone I have heard of so far. Ardis Health does a lot of media buying to drive traffic. Also in the interview, Jordan highlights the importance of copy for developing high converting offers.
Meet Brad Fallon from Free IQ. Brad is well known in the info-marketing community for his StomperNet launches. He sold around $12M of his continuity program in a day, so he knows a few tricks. FreeIQ is Brad's latest venture; a YouTube-type online video site that hosts different types of digital media products focusing on business expertise on a variety of topics. One of the interesting aspects of this interview is Brad's insight into the process of importing products from China to use for wholesale and retail sales. While the import process may appear complicated at first, Brad's explanation makes it “not as hard as you might think.”
John Linden, the CTO of Think Partnership, is introducing us to some of their new products. For anyone spending time in the pay per click market, you’ll find what they’re doing to be pretty interesting, there are some new methods coming where you can get additional PPC traffic.
