Matt Moog from Viewpoints Network

community, affiliate marketing, SEO, lead generation, viral marketing, media buying No Comments »

Matt Moog headshotAdrian: Today I'm talking with Matt Moog from Viewpoints Networks. Matt was the former CEO of Cool Savings and helped drive that company through a lot of its changes. Matt, tell us a little bit about your personal and business history before we talk about what you are doing at Viewpoints.

Matt: I was born in upstate New York and lived all over the East Coast. For the past 14 years, I have lived in Chicago. I went to college at George Washington University in Washington, D.C. After college, I started working for Microsoft.  

After four years in business-development roles, which included working on both the launch of MSN and their Internet platform, I left Microsoft and joined a couple of entrepreneurs who had launched a company called CoolSavings.

I was at CoolSavings for 10 years and was the Executive Vice President of Sales and Marketing when we went public via a traditional IPO. Six months after we went public, I took over as the President and COO. Six months after that, I became the CEO and ran CoolSavings as a public company for five years … » more »

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Hamlet Batista from RankSense

international, SEO, PPC, optimization No Comments »

Hamlet Batista headshotAdrian: Today, I am talking with Hamlet Batista from RankSense. His software program helps with the ranking of sites. Hamlet, why don't you tell us a little bit about who you are and share how you started with the Internet?

Hamlet: I was born in Puerto Plata, but I was raised in Santiago, Dominican Republic. I have always been attracted to technology. When I was a kid, I played a lot of video games and kept a notebook of all the games I was able to complete. I went on to study Telecommunications Engineering, which had a mix of Electronics Engineering, Computer Science, Programming, and Internet classes.

When I moved to Santo Domingo, I worked with Codetel for two years as a System Administrator. I then worked with Party Poker for a year as a consultant developing software.

After I started to see all the problems at Party Poker, I decided to start my own company. I spent three months testing different things such as e-mail marketing. A marketer, who used to work for Party Poker, informed … » more »

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Brad Fallon from Free IQ

launches, SEO, PPC, traffic, long tail No Comments »

Brad   Fallon headshotAdrian:  Today, I'm talking with with Brad Fallon of Free IQ, an online video site for businesses. Brad, tell us about your companies, your product launches, and what you're working on now.   

Brad:  StomperNet, which is our current company, is the largest Internet Marketing training program in the world. We coach and teach Internet Marketing strategies including Search Engine Optimization (SEO) and Pay-Per-Click. We teach business owners how to make more money online, how to increase traffic to their Web sites, and how to improve conversion rates. 

This distance-learning program costs $800 a month. It includes ongoing webinars, teleseminars, and live events. When we launched on October 3, 2006, we sold 1,450 programs in the first 12 hours of the day with $12.1 million in gross sales and commitments. We actually set the record for the online sales of information products. A couple of weeks later we opened the shopping … » more »

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