Abed Abusaleh from Euro RSCG
TV, media buying, selling businesses
Abed Abusaleh from Euro RSCG is one of the very top media buyers from one of the top TV agencies so this was a pretty rare insight to get. Some Internet guys will be saying this is a pointless interview - but actually many direct response techniques we use to sell on the web came from TV. And these guys do a lot of volume, around $500M/year and run about 30% of the TV marketplace. Abed gives us an inside look at what it takes to get a show produced and enter the world of long-form (i.e. 30 min) infomercials. You can also find out how you can get your Internet products started on TV for $5k.Full Interview »
